On a fundamental level, we eat to survive. Leptin and other hormones regulate this unconscious drive. But we also have a conscious desire to eat, which is clearly affected by the smell, taste, and appearance of foods. Your emotional state also comes into play. Some people eat more (or less) when they’re upset, angry, or depressed (For more on breaking these patterns, see Chapter 9). We also eat out of habit, simply because it’s time for lunch (or a snack or dinner) or because people around us are eating. As in most cultures, Americans often plan their work and social schedules around eating rituals.
Source: George L. Blackburn, M.D., Ph.D., "Break Through Your Set Point: How to Finally Lose the Weight You Want and Keep It Off," 2008